by Raj Nikant | Jan 19, 2021 | All, Customer Journey Mapping
Previously, we talked about customer journey mapping and its six simple steps to accurately represent customer journey maps to obtain the desired outcomes. Well, one of the implicit yet imperative aspects of customer journey mapping is a buyer persona. If you are...
by Raj Nikant | Jan 5, 2021 | All, Customer Journey Mapping
An efficient customer journey map is one that provides a visual overview of how customers interact with your website, products, and business across multiple touchpoints. The process of customer journey mapping can become unclear if the scope is not clearly defined....
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