by Danny Peters | Mar 18, 2021 | All, Customer Experience, Customer Journey Mapping, Tips & Tricks, Top Article
There is no denying emotions are an important part of any experience. But they’re complex, personal, and fickle things, fundamentally difficult to direct or control. Is happy even the ideal emotion for your customers to feel? How can you trigger certain emotions or...
by Danny Peters | Mar 5, 2021 | All, Customer Experience, Tips & Tricks, Top Article
Whether you’re a seasoned Customer Experience professional or only just getting started, you’ll probably need some help along the way. Time, resources, specific skills, or knowledge, usually CX projects are not something you can do all by yourself. It can be...
by Danny Peters | Feb 23, 2021 | All, Customer Experience, Milkymap News
At Milkymap, we believe customers should take center stage in every organization. Beginners or already more advanced, we want to offer everyone the right tools to navigate the world of customer experience. Today we’re announcing a partnership with Koos Service Design,...
by Danny Peters | Jan 19, 2021 | All, Customer Journey Mapping
Previously, we talked about customer journey mapping and its six simple steps to accurately represent customer journey maps to obtain the desired outcomes. Well, one of the implicit yet imperative aspects of customer journey mapping is a buyer persona. If you are...
by Danny Peters | Jan 5, 2021 | All, Customer Journey Mapping
An efficient customer journey map is one that provides a visual overview of how customers interact with your website, products, and business across multiple touchpoints. The process of customer journey mapping can become unclear if the scope is not clearly defined....
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