Blog
Together with experts, customers, colleagues, and partners we continuously discover new things about our passion: Customer Experience. We want to take you along on these explorations through our blog, and we hope it will help you take your next step in CX.
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Tips & Tricks
The Business Case of Customer Experience Management in just 4 sentences
How can you convince number-focused stakeholders that Customer Experience Management (CXM) is the way to go when you don't have the proof of CXM's returns in your organisation yet? To make it easy, we've summarized the numbers from some prominent research. In just...
Mapping Customer Experience at 3 different levels
A strong Customer Experience can provide a lot of added value for your organisation. By including emotions the right way, for example, experiences become more memorable for your customers. Therefore your brand can become more memorable through these experiences as...