From Lifecycle to Micro-Moments

From Lifecycle to Micro-Moments

With the current growing interest in visualizing the customer experience and customer journey, the usage of terms and methodologies is wide-ranging. But what is customer experience if it is not marketing and sales? In fact, it is a combination of all of the above; a...
Customer Journey Mapping in 6 Steps

Customer Journey Mapping in 6 Steps

The Milkymap tool has been based on a Customer Journey Mapping 6 step methodology developed by Danny Peters. Danny has been working in the field of Customer Experience Management for over 20 years and has become one of the most respected Customer Experience...