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What is the role of emotions in Customer Experience?

What is the role of emotions in Customer Experience?

by Magali Bil | Mar 18, 2021 | All, Customer Experience, Customer Journey Mapping, Tips & Tricks, Top Article

There is no denying emotions are an important part of any experience. But they’re complex, personal, and fickle things, fundamentally difficult to direct or control. Is happy even the ideal emotion for your customers to feel? How can you trigger certain emotions or...
5 Tips on how to get other people excited about Customer Experience

5 Tips on how to get other people excited about Customer Experience

by Magali Bil | Mar 5, 2021 | All, Customer Experience, Tips & Tricks, Top Article

Whether you’re a seasoned Customer Experience professional or only just getting started, you’ll probably need some help along the way. Time, resources, specific skills, or knowledge, usually CX projects are not something you can do all by yourself.  It can be...
Solutions for 10 common Customer Journey Mapping problems

Solutions for 10 common Customer Journey Mapping problems

by Danny Peters | Oct 25, 2020 | All, Customer Journey Mapping, Tips & Tricks, Top Article

When an organisation starts visualizing Customer Journeys, or they develop in the field of Customer Journey Mapping, certain obstacles will arise. It’s important to identify and solve these issues early, as it will allow you and your organisation to work on...
The Business Case of Customer Experience Management in just 4 sentences

The Business Case of Customer Experience Management in just 4 sentences

by Manon van Poelwijk | Jul 16, 2020 | All, Customer Experience, Tips & Tricks

How can you convince number-focused stakeholders that Customer Experience Management (CXM) is the way to go when you don’t have the proof of CXM’s returns in your organisation yet? To make it easy, we’ve summarized the numbers from some prominent...
Mapping Customer Experience at 3 different levels

Mapping Customer Experience at 3 different levels

by Danny Peters | Jun 7, 2020 | All, Customer Experience, Customer Journey Mapping, Milkymap News, Tips & Tricks

A strong Customer Experience can provide a lot of added value for your organisation. By including emotions the right way, for example, experiences become more memorable for your customers. Therefore your brand can become more memorable through these experiences as...
4 ways to prioritize Customer Journeys

4 ways to prioritize Customer Journeys

by Danny Peters | Jun 7, 2020 | All, Customer Journey Mapping, Tips & Tricks

In an organisation with multiple Customer Journeys, it can be hard for a Customer Experience (CX) professional to pick one to get started with. Optimizing the right journey that has added value for your target group, can be done using the available resources, and fits...
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