Top Article

Making Customers Matter Most

80% of the companies claim to have built their company around the customer. However, only 6% of the customers feels truly heard and seen. It’s time to really focus on our customers. Read more

Milkymap News >

Milkymap Launches First Free Customer Journey Mapping Tool in the Market

Four steps and four minutes is all it takes. You can build maps by adding episodes, multimedia, emotions and touchpoints, a proven methodology that uses scientific elements. Milkymap is simple to use, so not only the experts can visualize Customer Experience, but also the less experienced mappers. Read more

Meet the Milkymap Test Team

Meet the team that has tested the MilkyMap beta-version and has made it possible for us to optimize the platform and to make it available for organizations worldwide. Read more

Tips & Tricks >

From Lifecycle to Micro-Moments

Each touchpoint gives you the opportunity to turn your costumer journey into a remarkable one. Here is how you clearly define the touchpoints of your journey. Read more

Customer Journey Mapping in 6 Steps

The Milkymap tool has been based on a Customer Journey Mapping 6 step methodology developed by Danny Peters. Danny has been working in the field of Customer Experience Management for over 20 years and has become one of the most respected Customer Experience specialists in The Netherlands. Read more

Planet Customer >

Making Customers Matter Most

80% of the companies claim to have built their company around the customer. However, only 6% of the customers feels truly heard and seen. It’s time to really focus on our customers. Read more

The Power of Visualization in Service Design

Business professionals are only recently getting used to sketching and creating with their hands, activity often related to other design fields. The concept of drawing, creating mind maps and building prototypes with research insights is new to the business world, a paradigm that has been shifting through the implementation of design thinking methodologies. Read more

New vehicle, new ‘journey’? Help your clients off to the best start by optimizing yours.