Planet Customer

Making Customers Matter Most

80% of the companies claim to have built their company around the customer. However, only 6% of the customers feels truly heard and seen. It’s time to really focus on our customers. Read more

The Power of Visualization in Service Design

Business professionals are only recently getting used to sketching and creating with their hands, activity often related to other design fields. The concept of drawing, creating mind maps and building prototypes with research insights is new to the business world, a paradigm that has been shifting through the implementation of design thinking methodologies. Read more