Strategy
CX Strategie
Development of a strategy that articulates a clear vision of the experience that a company seeks to create in support of the company’s brand values, including its direct linkage to CX activities, resources and investments.
Methodology
We interview stakeholders and translate this into the goals of the Customer Experience department, but also the goals of the organization itself. In workshops we discuss options and provide support in the various layers of the organization.
Result
A substantiated and supported Customer Experience strategy that fits into the phase of the organization. A strategy that is supported by not only the management, but also other layers in the organization. The strategy report can be directly converted into a concrete project plan, for example a Customer Experience program or CX toolkit.
CX Measurement & ROI
Getting the facts and proof about customer satisfaction, loyalty and experience. Collection and measurement are done through surveys, qualitative interviews, analysis of existing data and measurements in the various channels.
Methodology
We analyze existing and collect missing data. We visualize this data clearly and always from the perspective of the customer. An ROI report is part of the working method. The (financial) substantiation for Customer Experience initiatives creates support and evidence.
Result
Readable reports and in-depth analyzes on existing and new data. Plus an ROI report with the (financial) substantiation for Customer Experience initiatives.
CX Culture and Adoption
Make sure the organization is ready and motivated to embrace the change. Because Customer Experience is not just a department or a project, but a continuous way of working throughout the organization, guiding the culture change is important. The adoption in the organization does not happen automatically.
Methodology
With supervision of management and interventions in the organization, Conexperience ensures a culture change and adoption. With events such as Customer Arena and Customer Safari, Conexperience creates a sense of urgency and a sense of excitement in your employees who will learn the mindset and skills of a human centred approach to creating change and developing it into a long-term movement.
Result
The employees in the organization know and feel that it is necessary to change. People accept the necessary culture change. The organization also understands why the change must take place and can start working on it.