Customer Journey Management

With Customer Journey Management you can design, share, improve and manage your Customer Experience.  Manage insights and improvements.
Improve collaboration in your organization and build a business that is loved by every customer.

Use our customer journey management Platform.

SIMPLE to use

Design Customer Journey Maps

The tool is simple to use, so not only the experts can make visualize Customer Experience, but also the less experienced mappers. Milkymap is straight forward, to-the-point, intuitive and has lots of design. Milkymap works for every sector and is intended for everyone.


Prioritize based on CX Life Cycle Model® 

With our unique CX Life Cycle Model® you structure CX metrics and other customer data into one model for all customer segments, all products and all brands within the company. It makes it possible to connect data through our API connectors, to create a CX Actionboard® and steer with realtime data.


Multiple Journey Maps, no problem

We understand that in large organizations there are dozens of Customer Journey Maps. With Milkymap the CX manager can create templates, manage users, setup standard labels and data fields and have an overview of all Customer Journey’s available in the Milkymap Galaxy.

Customer JourneyM
Milkymap Galaxy

Our customers

We are proud to have been able to support these organizations with our consultancy and software solutions. Please contact us to hear more about it or to get in touch with one of these organizations. We are happy to share our experiences.

KPN logo


Make your customers matter most

Customer Journey mapping has never been easier and more powerful – be a mapping master, share your insights, boost collaboration in your organization and aim for the highest customer satisfaction.


Indicate and visualize each touchpoint of the Customer Journey into detail, with text, satisfaction indicators, photos and more. Design impressive Customer Journey Maps within 4 minutes.


Use different templates and designs. Convert the Customer Journey Maps into stunning presentations in a few seconds. Adjust the presentation as you wish and present your findings with confidence.


Use different formats and add personal notes. Share the Customer Journey Maps with the rest of the company. Make your data easy to digest and enhance collaboration within your organization.


Analyze your data in-depth. Share knowledge and skills with the Milkymap community through gamification. Implement changes and improve each touchpoint as needed. Aim for the highest customer satisfaction and gratifying results.

What They’re Saying

Customer Testimonials

My compliments! I think it looks great and it feels very natural. The result after publishing to PDF can immediately be hung on a wall! Really, really cool!

Reep ver Loren van Thermaat

Kirkman Company

I am already Milkymapping. Nice interface, very fast, nice layout and it works great.

Rolf Wentink


Milkymap journey maps guide decision-makers to connect customer experiences to business outcomes visually and emotionally. That mix wins their hearts and minds. Milkymap makes CX storytelling so much easier! The way you can work with data and pictures in the same view is magical.

Mike Wittenstein

Story Miners

Start today with turning data into a beautiful designed presentation

Try for free

Help your clients to offer the greatest customer journey, start by optimizing yours.

Request a demo

We are always happy to walk you through the Milkymap platform in a demo! Please contact us to learn more.