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About Us

15+ Years of Experience

Customer Journey Experts

10000+ Maps Created

Customer Journey Mapping

1000+ Users

Join the Milky Community

Welcome from the team here at Milkymap!

Watch our video to find out more.

The Team Behind Milkymap

Where Expertise Meets Customer-Centric Innovation

At Milkymap, we don’t just partner with your organisation—we become an extension of it, dedicated to elevating Customer Experience to new heights. We believe that a truly successful business is one that is cherished by both its customers and its employees.

Our team brings together deep expertise in human-centred design, advanced Customer Journey Mapping, and Service Design thinking. By fostering empathy and placing employees in the customer's shoes, we uncover actionable insights that drive transformative change.

Milkymap goes beyond identifying bottlenecks in business processes; we empower your team to make informed, data-driven decisions every day. Our approach not only enhances customer satisfaction but also strengthens employee engagement and fuels sustainable business growth.

Whether your focus is on clients, patients, citizens, students, or employees, Milkymap’s adaptable methodology delivers exceptional results across all sectors. Let us help you transform your customer journey and accelerate your path to success.

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Danny Peters

As a co-founder and our navigator in Marketing, Sales, and Consultancy, Danny aims to launch Milkymap and its clients into the cosmos of customer-centricity. He’s the captain of our ship, steering us to build best-in-class SaaS solutions that help businesses not just reach for the stars but also understand the constellations of their customer experiences.

Why Milkymap?
For Danny, Milkymap is more than a company; it’s a space mission. A mission to transform organizations into customer-centric powerhouses that operate from an ‘outside-in’ perspective. He’s all about achieving interstellar impact, both for our team and for our clients’ customer bases.

Hobbies
When not piloting the Milkymap spaceship, Danny enjoys playing games and doing sports.

Best CX Quote “In the age of automation, it’s not just about being faster and more efficient. It’s about being smarter, more personalized, and deeply integrated into our clients’ workflows.”

In a universe often seduced by the speed of light, Danny reminds us that customer experience is about the quality of the journey as much as the destination.

It’s about creating star maps that are not just accurate but also deeply insightful. Discover Danny, the visionary co-pilot you want for your own journey through the customer experience cosmos.

Contact Danny

Olf Uineken

As the master architect behind Milkymap’s innovative structure, Olf is our CFO & CTO. Think of him as our onboard Space Engineer, guiding our ship through the complexities of technology and finance. He focuses on building a powerful architecture that acts as a warp drive for organizations, propelling them from traditional setups to futuristic, customer-centric models.

Why Milkymap?
Olf envisions Milkymap as the spacecraft that will escort businesses into a new frontier—where customer experience isn’t just a satellite but the very core around which companies revolve. He’s passionate about guiding this transformation, crafting seamless customer journeys that feel like an elegant waltz through the Milky Way.

Hobbies
When Olf isn’t busy with interstellar planning at Milkymap, he’s captivated by earthly architecture and home construction. He appreciates the design and build process, much like crafting a well-engineered spaceship.

For Olf, the customer experience journey should echo a small village shop’s intimate, tailored approach, even if we’re aiming for the stars.

It’s all about creating customer interactions that don’t just reach high but also touch deep.

Contact Olf

To enhance the value we provide and integrate innovative solutions, we collaborate with top-tier partners. This commitment has been a cornerstone of our approach for years and will continue to guide us. If you're interested in joining us as a Milkymap partner, we’d love to hear from you. Reach out to us to explore the possibilities.

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