About us

We work with your organisation to improve the Customer Experience and build a business that is loved by both customers and employees.

The People behind Milkymap

About us

We work with your organisation to improve the Customer Experience and build a business that is loved by both customers and employees.

Our methodology uses a human-centred, design-based approach, where insights are gathered by using empathy as a tool and placing employees in the shoes of the customer.

By using Customer Journey Mapping and Service Design thinking, Milkymap identifies bottlenecks in business processes and empowers your employees to make smarter, better educated daily decisions so they can deliver better customer experiences and ultimately generate sustained business growth.

Milkymap works with clients, patients, citizens, students and employees, each and every one of them ‘customers’ in a specific environment. The Milkymap approach is universal and can be adapted for all target groups.

WHo We Are

Our Team

Danny Peters

Danny has been working in the world of Customer Experience Management for over 20 years. He started optimizing customer processes in contact centers and has become one of the Dutch’s most respected specialists in Customer Experience. Danny developed a thoughtful methodology ‘Customer Journey Mapping in 6 Steps’, which enables professionals to visualize the client journey and improve the operations that deliver products and services. He has been using this methodology in his consultancy, Conexperience, with evident success. To become scalable and as a way to fulfil his dream of getting everyone to be customer centric, Danny has translated his methodology into the Milkymap platform, where he hopes to reach millions, get everyone mapping and of course to ultimately raise the bar for the entire Customer Experience field.

Olf Uineken

In the past 25 years, Olf has become a broad-based strategic advisor and specialist in the area of Customer Service and ICT. His focus is process optimization and design of the underlying technical infrastructure. It integrates all aspects of ICT such as software development, network infrastructure, e-commerce, Reporting & Analytics. In the past 10 years, Olf Uineken has played an important role in the (re)organization of the customer service and the underlying technical infrastructure. He makes a difference through his drive, ownership of opinion and persuasiveness and is the technical brain behind the Milkymap infrastructure and the art and science of designing and delivering valuable technology strategy.

Marrije Wesseling

Marrije is an experienced CX strategist, passionate about creating outstanding customer value.

“Enabling organizations to achieve their mission by driving customer centricity is what I do. You can trust me to help you plot a new course for growth, creating award-winning results.”

Marrije helps our clients to grow their CX maturity by designing and implementing their CX strategy, business case and performance measurement. She designs and supports their CX change programs. Training and facilitating cross functional teams on customer journey management methods and mapping, user research and service design are at the heart of these programs.

She holds a MSc in Marketing & Organization Design, master’s degrees in Customer Experience and Retail Marketing and is a certified Lean Six Sigma Black Belt.

Marrije has traveled most corners of the world and is inspired by nature’s growth patterns and exploring new cultures. She’s up for a good espresso anytime, loves rock music, discovering new vineyards and sharing wholesome food with family and friends.

Tobias Kemp

I am extremely happy to join this growing team with a product that has a great mission! I show our customers what advantages Milkymap has and how it can help businesses visualise their customer journeys. Looking forward to onboard and train new customers!

Manon van Poelwijk