It’s the journey that counts
There are many great examples of how Milkymap can help your company. Get inspired by examples and cases from other companies and sectors. Contact us for a demo or more information.
Automotive
Healthcare
Retail
B2B
Telecom
Better insights
Automotive
The Case & Customer Journey
The manager in charge of customer experience needed to get better insights of the current customer journey in order to measure the overall customer satisfaction and determine the sales potential.
Data Collection & Insights
Real interviews with clients were held in order to collect data about the experience of the client while shopping for a new car. Interviews with sales staff gave further insights into the customer journey.
Mapping the Journey with Milkymap
Based on the data, touchpoints were created in only a few seconds using Milkymap. Actions and experiences were addressed into detail with icons, graphs parameters and images.
Presentation & Output
With only a few clicks, the individual touchpoints were converted into an impressive presentation of the journey allowing the identification of improvement points along the journey.
Optimization of the Journey
An ideal customer journey was also designed, as a solid guideline, to improve each touchpoint in order to optimize the customer experience and to reach the full sales potential.
Evaluation and Review
Thanks to Milkymap, the manager was able to make relevant insights easy to present and digest, enabling the entire team to implement change there where needed.
For everyone
Healthcare
The Case & Patient Journey
In order to give patients a personal experience, in which they feel safe, confident and understood, this dentist wished to get better insights about the patient journey.
Data Collection & Insights
Interviews with patients were held to collect data about their experience and wellbeing regarding their appointments. Call logs were reviewed to make the picture complete.
Mapping the Journey with Milkymap
Milkymap was used to create the different touchpoints, addressing the various emotions and levels of satisfaction patients were experiencing, using icons, graphs and parameters.
Presentation & Output
With only a few clicks the individual touchpoints were converted into an impressive presentation allowing the identification of improvement points along the journey.
Optimization of the Journey
The ideal patient journey was also designed, which then was used as a clear guideline to make the patient feel more confident, safer and to enhance the overall patient experience.
Evaluation and Review
Due to Milkymap the dentist was able to get a better understanding of the needs of her patients and their emotions, enabling to make the overall experience more convenient.
For everyone
Retail
The Case & Buyer Journey
In order to maximize customer satisfaction and sales, this convenience store wanted to know how customers would assess their overall shopping experience in the store.
Data Collection & Insights
Mystery shoppers were asked to buy their daily groceries and to indicate the level of convenience, from parking, finding a specific product to the check-out.
Mapping the Journey with Milkymap
Milkymap was used to create the different touchpoints, addressing possible struggles, emotions and customer level of satisfaction, using different icons, graphs and parameters.
Presentation & Output
In only a few clicks, the separate touchpoints were converted into an impressive presentation, allowing the identification of improvement points along the journey.
Optimization of the Journey
The perfect customer journey was designed, which then was used as a clear guideline to change thestore lay-out, offer a better service and to improve the shopping experience.
Evaluation and Review
Thanks to Milkymap the manager of the convenience store was able to look at the store from the customers perspective, enabling to increase the level of satisfaction and improve sales.
For everyone
B2B
The Case & B2B Journey
In order to offer businesses websites that would truly get them the best results this website developer agency wanted to paint a clear picture of the -potentially ongoing- customer journey.
Data Collection & Insights
Interviews were conducted among existing clients to collect data. A mystery shopper was asked to start the process of a potential collaboration for a new web design.
Mapping the Journey with Milkymap
Milkymap was used to create the different touchpoints, addressing possible struggles, emotions and the level of satisfaction, using different icons, graphs and parameters.
Presentation & Output
With a few clicks the separate touchpoints were converted into an impressive presentation, allowing the identification of improvement points along the journey.
Optimization of the Journey
The perfect customer journey was designed, which then was used as a clear guideline to change the process, from determining the client’s needs to delivering the actual website.
Evaluation and Review
Thanks to Milkymap the owner of this website agency was able to get a better understanding of the client needs, offering a website that suited their image and target audience, delivering the highest results.
For everyone
Telecom
The Case & Customer Journey
In order to maximize customer satisfaction and sales, this telecom company wanted to know how customers would value their overall experience when becoming and being a client.
Data Collection & Insights
The marketing department tested the customer service and current clients were asked to fill out a survey about their experiences with the company from the start.
Mapping the Journey with Milkymap
Milkymap was used to create the different touchpoints, addressing possible struggles, emotions and the level of satisfaction, using different icons, graphs and parameters.
Presentation & Output
In only a few clicks the separate touchpoints were converted into an impressive presentation allowing the identification of improvement points along the journey.
Optimization of the Journey
The perfect customer journey was designed, which then was used as a clear guideline to convert critical points into valuable and pleasant experiences.
Evaluation and Review
Thanks to Milkymap this telecom company was able to improve their customer journey, helping them to gain and retain clients, building loyal customer relationships.