B2B
The Case & B2B Journey
In order to offer businesses websites that would truly get them the best results this website developer agency wanted to paint a clear picture of the -potentially ongoing- customer journey.
Data Collection & Insights
Interviews were conducted among existing clients to collect data. A mystery shopper was asked to start the process of a potential collaboration for a new web design.
Mapping the Journey with Milkymap
Milkymap was used to create the different touchpoints, addressing possible struggles, emotions and the level of satisfaction, using different icons, graphs and parameters.
Presentation & Output
With a few clicks the separate touchpoints were converted into an impressive presentation, allowing the identification of improvement points along the journey.
Optimization of the Journey
The perfect customer journey was designed, which then was used as a clear guideline to change the process, from determining the client’s needs to delivering the actual website.
Evaluation and Review
Thanks to Milkymap the owner of this website agency was able to get a better understanding of the client needs, offering a website that suited their image and target audience, delivering the highest results.
