Press Release

Paragon and Milkymap join forces for a revolution in customer experience

Paragon, an expert in customer communication management, and Milkymap, a leader in customer journey management technology and consultancy, are entering into an exclusive partnership. Together, they aim to assist companies and organisations in designing, implementing, and organising customer experiences more easily. The partnership combines their knowledge and experience to further support customers with a customer-centric way of working. 

The partnership aims to help companies enhance their interactions with customers, leading to increased satisfaction and loyalty. Their joint solution is customer journey based, ensuring that an outside-in way of working becomes a natural and straightforward standard method of operation.

Development as an omnichannel CX provider
“We see this partnership as a crucial step in our evolution as an omnichannel CX service provider. By merging our expertise with that of Milkymap, we are uniquely positioned to assist our over 1200 customers, both on the front and back end, to transform into more customer-focused organisations, digitise their customer journeys and communications, and make structural improvements,” said Mieke Clark-Marsman, CEO of Paragon Netherlands and Belgium.

Assisting organisations with customer-centric practices
Danny Peters, CEO of Milkymap, added: “This step is proof of our mission to assist businesses, organisations, and institutions in adopting customer-centric practices to achieve an optimal service and experience. By combining Paragon’s expertise and technology in customer communication with our CX knowledge and the Milkymap platform, we are more than ready to better facilitate the focus on customer experience and journeys.”

Managing customer experience as part of business operations
Increasingly, companies and organisations view managing customer experience as a distinguishing factor in their business operations and competition. Together, we are perfectly equipped to provide the ideal service and technology,” concluded Danny Peters.

About Paragon Netherlands & Belgium
Paragon assists its clients with business and communication solutions that merge the power of data with creative thinking and digital technology to achieve better outcomes. Paragon has been a reliable and knowledgeable partner for numerous multinationals, SMEs, and (semi-)governmental organisations for many years. Paragon Netherlands and Belgium is part of the Paragon Group and, with 500 colleagues and 8 locations, is always close at hand.

About Milkymap
Milkymap is a leader in technology and consultancy for customer journey management, helping companies and organisations to work in a customer-centric manner easily and effectively. The Milkymap platform ensures that mapping customer journeys and identifying opportunities across all journeys to enhance customer satisfaction and innovate service delivery is achievable. By scaling and structuring customer journey management, a tangible, measurable contribution is made to achieving business objectives.


Contact details
For more information, please contact:
Berend-Jan Rietveld, Director DCX Paragon –
Danny Peters, CEO Milkymap –


V.l.n.r. Danny Peters (CEO Milkymap), Berend-Jan Rietveld (Director DCX, Paragon), Mieke Clark-Marsman (CEO, Paragon), Olf Uineken (CTO, Milkymap)