Blog
Together with experts, customers, colleagues, and partners we continuously discover new things about our passion: Customer Experience. We want to take you along on these explorations through our blog, and we hope it will help you take your next step in CX.
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What is the role of emotions in Customer Experience?
There is no denying emotions are an important part of any experience. But they’re complex, personal, and fickle things, fundamentally difficult to direct or control. Is happy even the ideal emotion for your customers to feel? How can you trigger certain emotions or...
5 Tips on how to get other people excited about Customer Experience
Whether you’re a seasoned Customer Experience professional or only just getting started, you’ll probably need some help along the way. Time, resources, specific skills, or knowledge, usually CX projects are not something you can do all by yourself. It can be...
Milkymap en Koos Service Design join forces for superior Customer Experience
At Milkymap, we believe customers should take center stage in every organization. Beginners or already more advanced, we want to offer everyone the right tools to navigate the world of customer experience. Today we’re announcing a partnership with Koos Service Design,...
Use Buyer Persona to Support Customer Journey Mapping
Previously, we talked about customer journey mapping and its six simple steps to accurately represent customer journey maps to obtain the desired outcomes. Well, one of the implicit yet imperative aspects of customer journey mapping is a buyer persona. If you are...
Simple 6 Steps Of The Customer Journey Mapping For You
An efficient customer journey map is one that provides a visual overview of how customers interact with your website, products, and business across multiple touchpoints. The process of customer journey mapping can become unclear if the scope is not clearly defined....
What is Customer Journey Mapping & Why is it Important?
The definition of a customer’s journey with a brand, product, or service has evolved significantly over time. The whole concept may seem pretty straightforward and simple in theory, you offer a product or service and the customer buys it. But only upon pondering...
Creating Funnel-wise Customer Journey Maps
Customer journey mapping is known to be widely used as well as an impactful technique that is used to improve the product, marketing, user experience, and merchandising decisions. While there is no rulebook to creating the perfect customer journey maps, there are some...
Solutions for 10 common Customer Journey Mapping problems
When an organisation starts visualizing Customer Journeys, or they develop in the field of Customer Journey Mapping, certain obstacles will arise. It's important to identify and solve these issues early, as it will allow you and your organisation to work on improving...
Milkymap launches new platform for enterprises: Milkymap Galaxy
Milkymap Galaxy, our unique enterprise Customer Journey Management platform, is live! Data driven Customer Journey Management with the unique CX Life Cycle Model® and API data-connector in Milkymap Galaxy, the updated Milkymap platform especially for enterprises. As...
The Business Case of Customer Experience Management in just 4 sentences
How can you convince number-focused stakeholders that Customer Experience Management (CXM) is the way to go when you don't have the proof of CXM's returns in your organisation yet? To make it easy, we've summarized the numbers from some prominent research. In just...
Mapping Customer Experience at 3 different levels
A strong Customer Experience can provide a lot of added value for your organisation. By including emotions the right way, for example, experiences become more memorable for your customers. Therefore your brand can become more memorable through these experiences as...
4 ways to prioritize Customer Journeys
In an organisation with multiple Customer Journeys, it can be hard for a Customer Experience (CX) professional to pick one to get started with. Optimizing the right journey that has added value for your target group, can be done using the available resources, and fits...
From Lifecycle to Micro-Moments
Each touchpoint gives you the opportunity to turn your costumer journey into a remarkable one. Here is how you clearly define the touchpoints of your journey.
The Power of Visualization in Service Design
Business professionals are only recently getting used to sketching and creating with their hands, activity often related to other design fields. The concept of drawing, creating mind maps and building prototypes with research insights is new to the business world, a paradigm that has been shifting through the implementation of design thinking methodologies.
Milkymap Gets Investment Boost and Acquires Consultancy Firm
Platform targets data driven Customer Journey Design and brings Service Design, Customer Journey Mapping and Customer Experience Management together. In February 2019, Milkymap entered the market offering worldwide users a tool for Customer Journey Mapping. A...
Customer Journey Mapping in 6 Steps
The Milkymap tool has been based on a Customer Journey Mapping 6 step methodology developed by Danny Peters. Danny has been working in the field of Customer Experience Management for over 20 years and has become one of the most respected Customer Experience specialists in The Netherlands.
Milkymap Launches First Free Customer Journey Mapping Tool in the Market
Four steps and four minutes is all it takes. You can build maps by adding episodes, multimedia, emotions and touchpoints, a proven methodology that uses scientific elements. Milkymap is simple to use, so not only the experts can visualize Customer Experience, but also the less experienced mappers.
Meet the Milkymap Test Team
Meet the team that has tested the MilkyMap beta-version and has made it possible for us to optimize the platform and to make it available for organizations worldwide.
What is the role of emotions in Customer Experience?
There is no denying emotions are an important part of any experience. But they’re complex, personal, and fickle things, fundamentally difficult to direct or control. Is happy even the ideal emotion for your customers to feel? How can you trigger certain emotions or...
5 Tips on how to get other people excited about Customer Experience
Whether you’re a seasoned Customer Experience professional or only just getting started, you’ll probably need some help along the way. Time, resources, specific skills, or knowledge, usually CX projects are not something you can do all by yourself. It can be...
Solutions for 10 common Customer Journey Mapping problems
When an organisation starts visualizing Customer Journeys, or they develop in the field of Customer Journey Mapping, certain obstacles will arise. It's important to identify and solve these issues early, as it will allow you and your organisation to work on improving...
Milkymap launches new platform for enterprises: Milkymap Galaxy
Milkymap Galaxy, our unique enterprise Customer Journey Management platform, is live! Data driven Customer Journey Management with the unique CX Life Cycle Model® and API data-connector in Milkymap Galaxy, the updated Milkymap platform especially for enterprises. As...
Milkymap Gets Investment Boost and Acquires Consultancy Firm
Platform targets data driven Customer Journey Design and brings Service Design, Customer Journey Mapping and Customer Experience Management together. In February 2019, Milkymap entered the market offering worldwide users a tool for Customer Journey Mapping. A...
Customer Journey Mapping in 6 Steps
The Milkymap tool has been based on a Customer Journey Mapping 6 step methodology developed by Danny Peters. Danny has been working in the field of Customer Experience Management for over 20 years and has become one of the most respected Customer Experience specialists in The Netherlands.
What is the role of emotions in Customer Experience?
There is no denying emotions are an important part of any experience. But they’re complex, personal, and fickle things, fundamentally difficult to direct or control. Is happy even the ideal emotion for your customers to feel? How can you trigger certain emotions or...
Use Buyer Persona to Support Customer Journey Mapping
Previously, we talked about customer journey mapping and its six simple steps to accurately represent customer journey maps to obtain the desired outcomes. Well, one of the implicit yet imperative aspects of customer journey mapping is a buyer persona. If you are...
Simple 6 Steps Of The Customer Journey Mapping For You
An efficient customer journey map is one that provides a visual overview of how customers interact with your website, products, and business across multiple touchpoints. The process of customer journey mapping can become unclear if the scope is not clearly defined....
What is Customer Journey Mapping & Why is it Important?
The definition of a customer’s journey with a brand, product, or service has evolved significantly over time. The whole concept may seem pretty straightforward and simple in theory, you offer a product or service and the customer buys it. But only upon pondering...
Creating Funnel-wise Customer Journey Maps
Customer journey mapping is known to be widely used as well as an impactful technique that is used to improve the product, marketing, user experience, and merchandising decisions. While there is no rulebook to creating the perfect customer journey maps, there are some...
Solutions for 10 common Customer Journey Mapping problems
When an organisation starts visualizing Customer Journeys, or they develop in the field of Customer Journey Mapping, certain obstacles will arise. It's important to identify and solve these issues early, as it will allow you and your organisation to work on improving...
Mapping Customer Experience at 3 different levels
A strong Customer Experience can provide a lot of added value for your organisation. By including emotions the right way, for example, experiences become more memorable for your customers. Therefore your brand can become more memorable through these experiences as...
4 ways to prioritize Customer Journeys
In an organisation with multiple Customer Journeys, it can be hard for a Customer Experience (CX) professional to pick one to get started with. Optimizing the right journey that has added value for your target group, can be done using the available resources, and fits...
What is the role of emotions in Customer Experience?
There is no denying emotions are an important part of any experience. But they’re complex, personal, and fickle things, fundamentally difficult to direct or control. Is happy even the ideal emotion for your customers to feel? How can you trigger certain emotions or...
5 Tips on how to get other people excited about Customer Experience
Whether you’re a seasoned Customer Experience professional or only just getting started, you’ll probably need some help along the way. Time, resources, specific skills, or knowledge, usually CX projects are not something you can do all by yourself. It can be...
Milkymap en Koos Service Design join forces for superior Customer Experience
At Milkymap, we believe customers should take center stage in every organization. Beginners or already more advanced, we want to offer everyone the right tools to navigate the world of customer experience. Today we’re announcing a partnership with Koos Service Design,...
The Business Case of Customer Experience Management in just 4 sentences
How can you convince number-focused stakeholders that Customer Experience Management (CXM) is the way to go when you don't have the proof of CXM's returns in your organisation yet? To make it easy, we've summarized the numbers from some prominent research. In just...
Mapping Customer Experience at 3 different levels
A strong Customer Experience can provide a lot of added value for your organisation. By including emotions the right way, for example, experiences become more memorable for your customers. Therefore your brand can become more memorable through these experiences as...
Milkymap en Koos Service Design join forces for superior Customer Experience
At Milkymap, we believe customers should take center stage in every organization. Beginners or already more advanced, we want to offer everyone the right tools to navigate the world of customer experience. Today we’re announcing a partnership with Koos Service Design,...
Milkymap launches new platform for enterprises: Milkymap Galaxy
Milkymap Galaxy, our unique enterprise Customer Journey Management platform, is live! Data driven Customer Journey Management with the unique CX Life Cycle Model® and API data-connector in Milkymap Galaxy, the updated Milkymap platform especially for enterprises. As...
Mapping Customer Experience at 3 different levels
A strong Customer Experience can provide a lot of added value for your organisation. By including emotions the right way, for example, experiences become more memorable for your customers. Therefore your brand can become more memorable through these experiences as...
Milkymap Gets Investment Boost and Acquires Consultancy Firm
Platform targets data driven Customer Journey Design and brings Service Design, Customer Journey Mapping and Customer Experience Management together. In February 2019, Milkymap entered the market offering worldwide users a tool for Customer Journey Mapping. A...
Milkymap Launches First Free Customer Journey Mapping Tool in the Market
Four steps and four minutes is all it takes. You can build maps by adding episodes, multimedia, emotions and touchpoints, a proven methodology that uses scientific elements. Milkymap is simple to use, so not only the experts can visualize Customer Experience, but also the less experienced mappers.
Meet the Milkymap Test Team
Meet the team that has tested the MilkyMap beta-version and has made it possible for us to optimize the platform and to make it available for organizations worldwide.
What is the role of emotions in Customer Experience?
There is no denying emotions are an important part of any experience. But they’re complex, personal, and fickle things, fundamentally difficult to direct or control. Is happy even the ideal emotion for your customers to feel? How can you trigger certain emotions or...
5 Tips on how to get other people excited about Customer Experience
Whether you’re a seasoned Customer Experience professional or only just getting started, you’ll probably need some help along the way. Time, resources, specific skills, or knowledge, usually CX projects are not something you can do all by yourself. It can be...
Solutions for 10 common Customer Journey Mapping problems
When an organisation starts visualizing Customer Journeys, or they develop in the field of Customer Journey Mapping, certain obstacles will arise. It's important to identify and solve these issues early, as it will allow you and your organisation to work on improving...
The Business Case of Customer Experience Management in just 4 sentences
How can you convince number-focused stakeholders that Customer Experience Management (CXM) is the way to go when you don't have the proof of CXM's returns in your organisation yet? To make it easy, we've summarized the numbers from some prominent research. In just...
Mapping Customer Experience at 3 different levels
A strong Customer Experience can provide a lot of added value for your organisation. By including emotions the right way, for example, experiences become more memorable for your customers. Therefore your brand can become more memorable through these experiences as...
4 ways to prioritize Customer Journeys
In an organisation with multiple Customer Journeys, it can be hard for a Customer Experience (CX) professional to pick one to get started with. Optimizing the right journey that has added value for your target group, can be done using the available resources, and fits...
From Lifecycle to Micro-Moments
Each touchpoint gives you the opportunity to turn your costumer journey into a remarkable one. Here is how you clearly define the touchpoints of your journey.
Customer Journey Mapping in 6 Steps
The Milkymap tool has been based on a Customer Journey Mapping 6 step methodology developed by Danny Peters. Danny has been working in the field of Customer Experience Management for over 20 years and has become one of the most respected Customer Experience specialists in The Netherlands.
News
Milkymap en Koos Service Design join forces for superior Customer Experience
At Milkymap, we believe customers should take center stage in every organization. Beginners or already more advanced, we want to offer everyone the right tools to navigate the world of customer experience. Today we’re announcing a partnership with Koos Service Design,...
Milkymap launches new platform for enterprises: Milkymap Galaxy
Milkymap Galaxy, our unique enterprise Customer Journey Management platform, is live! Data driven Customer Journey Management with the unique CX Life Cycle Model® and API data-connector in Milkymap Galaxy, the updated Milkymap platform especially for enterprises. As...
Tips & Tricks
What is the role of emotions in Customer Experience?
There is no denying emotions are an important part of any experience. But they’re complex, personal, and fickle things, fundamentally difficult to direct or control. Is happy even the ideal emotion for your customers to feel? How can you trigger certain emotions or...
5 Tips on how to get other people excited about Customer Experience
Whether you’re a seasoned Customer Experience professional or only just getting started, you’ll probably need some help along the way. Time, resources, specific skills, or knowledge, usually CX projects are not something you can do all by yourself. It can be...