Blog
Together with experts, customers, colleagues, and partners we continuously discover new things about our passion: Customer Experience. We want to take you along on these explorations through our blog, and we hope it will help you take your next step in CX.
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News
Milkymap launches new platform for enterprises: Milkymap Galaxy
Milkymap Galaxy, our unique enterprise Customer Journey Management platform, is live! Data driven Customer Journey Management with the unique CX Life Cycle Model® and API data-connector in Milkymap Galaxy, the updated Milkymap platform especially for enterprises. As...
Mapping Customer Experience at 3 different levels
A strong Customer Experience can provide a lot of added value for your organisation. By including emotions the right way, for example, experiences become more memorable for your customers. Therefore your brand can become more memorable through these experiences as...
Tips & Tricks
Ways to get NPS right in your organisation
Net Promoter Score, or NPS, is probably one of the most well known and widely used customer KPIs. Despite its popularity in different types of organisations globally, there are some common pitfalls when it comes to this metric. These issues range from inaccurate...
What is the role of emotions in Customer Experience?
There is no denying emotions are an important part of any experience. But they’re complex, personal, and fickle things, fundamentally difficult to direct or control. Is happy even the ideal emotion for your customers to feel? How can you trigger certain emotions or...