Blog
Together with experts, customers, colleagues, and partners we continuously discover new things about our passion: Customer Experience. We want to take you along on these explorations through our blog, and we hope it will help you take your next step in CX.
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Influencing customer-centric behaviour using scientific theory
Throughout the years, we’ve assisted multiple organisations in developing their Customer Experience. After finishing a Customer Journey project or introducing the Galaxy platform, questions relating to customer-centric behaviour usually arise. These questions can...
Milkymap and Kirkman Company collaborate to assist customer-centric transformation
An increasing number of organisations is working on developing their Customer Experience. This development brings a number of challenges surrounding subjects like data, culture, structure, methodology and tooling. Starting today, Milkymap and Kirkman Company will...
Combining remote and onsite working into hybrid CX
With the world slowly opening back up, we’ll likely be transitioning from a fully or mostly remote way of working to a more hybrid form. Even after being allowed to work on-location full time again, more people will continue working partially or fully remote than...
Ways to get NPS right in your organisation
Net Promoter Score, or NPS, is probably one of the most well known and widely used customer KPIs. Despite its popularity in different types of organisations globally, there are some common pitfalls when it comes to this metric. These issues range from inaccurate...
Launching our Galaxy 2.0 platform for Enterprises
On April 19th, we launched our new and improved Customer Experience Management platform for enterprises. We’re extremely excited about enabling organisations to visualize, manage, and scale their CX through the updated Galaxy. Benefits of the Galaxy, our Customer...
What is the role of emotions in Customer Experience?
There is no denying emotions are an important part of any experience. But they’re complex, personal, and fickle things, fundamentally difficult to direct or control. Is happy even the ideal emotion for your customers to feel? How can you trigger certain emotions or...
5 Tips to get other people excited about Customer Experience
Whether you’re a seasoned Customer Experience professional or only just getting started, you’ll probably need some help along the way. Time, resources, specific skills, or knowledge, usually CX projects are not something you can do all by yourself. It can be...
Milkymap en Koos Service Design join forces for superior Customer Experience
At Milkymap, we believe customers should take center stage in every organization. Beginners or already more advanced, we want to offer everyone the right tools to navigate the world of customer experience. Today we’re announcing a partnership with Koos Service Design,...
Use Buyer Persona to Support Customer Journey Mapping
Previously, we talked about customer journey mapping and its six simple steps to accurately represent customer journey maps to obtain the desired outcomes. Well, one of the implicit yet imperative aspects of customer journey mapping is a buyer persona. If you are...
Simple 6 Steps Of The Customer Journey Mapping For You
An efficient customer journey map is one that provides a visual overview of how customers interact with your website, products, and business across multiple touchpoints. The process of customer journey mapping can become unclear if the scope is not clearly defined....
What is Customer Journey Mapping & Why is it Important?
The definition of a customer’s journey with a brand, product, or service has evolved significantly over time. The whole concept may seem pretty straightforward and simple in theory, you offer a product or service and the customer buys it. But only upon pondering...
Creating Funnel-wise Customer Journey Maps
Customer journey mapping is known to be widely used as well as an impactful technique that is used to improve the product, marketing, user experience, and merchandising decisions. While there is no rulebook to creating the perfect customer journey maps, there are some...
Solutions for 10 common Customer Journey Mapping problems
When an organisation starts visualizing Customer Journeys, or they develop in the field of Customer Journey Mapping, certain obstacles will arise. It's important to identify and solve these issues early, as it will allow you and your organisation to work on improving...
Milkymap launches new platform for enterprises: Milkymap Galaxy
Milkymap Galaxy, our unique enterprise Customer Journey Management platform, is live! Data driven Customer Journey Management with the unique CX Life Cycle Model® and API data-connector in Milkymap Galaxy, the updated Milkymap platform especially for enterprises. As...
The Business Case of Customer Experience Management in just 4 sentences
How can you convince number-focused stakeholders that Customer Experience Management (CXM) is the way to go when you don't have the proof of CXM's returns in your organisation yet? To make it easy, we've summarized the numbers from some prominent research. In just...
Mapping Customer Experience at 3 different levels
A strong Customer Experience can provide a lot of added value for your organisation. By including emotions the right way, for example, experiences become more memorable for your customers. Therefore your brand can become more memorable through these experiences as...
4 ways to prioritize Customer Journeys
In an organisation with multiple Customer Journeys, it can be hard for a Customer Experience (CX) professional to pick one to get started with. Optimizing the right journey that has added value for your target group, can be done using the available resources, and fits...
From Lifecycle to Micro-Moments
Each touchpoint gives you the opportunity to turn your costumer journey into a remarkable one. Here is how you clearly define the touchpoints of your journey.
The Power of Visualization in Service Design
Business professionals are only recently getting used to sketching and creating with their hands, activity often related to other design fields. The concept of drawing, creating mind maps and building prototypes with research insights is new to the business world, a paradigm that has been shifting through the implementation of design thinking methodologies.
Improving your Customer Journeys through Reverse Thinking
80% of the companies claim to have built their company around the customer. However, only 6% of the customers feels truly heard and seen. It’s time to really focus on our customers.
Milkymap Gets Investment Boost and Acquires Consultancy Firm
Platform targets data driven Customer Journey Design and brings Service Design, Customer Journey Mapping and Customer Experience Management together. In February 2019, Milkymap entered the market offering worldwide users a tool for Customer Journey Mapping. A...
Customer Journey Mapping in 6 Steps
The Milkymap tool has been based on a Customer Journey Mapping 6 step methodology developed by Danny Peters. Danny has been working in the field of Customer Experience Management for over 20 years and has become one of the most respected Customer Experience specialists in The Netherlands.
Ways to get NPS right in your organisation
Net Promoter Score, or NPS, is probably one of the most well known and widely used customer KPIs. Despite its popularity in different types of organisations globally, there are some common pitfalls when it comes to this metric. These issues range from inaccurate...
What is the role of emotions in Customer Experience?
There is no denying emotions are an important part of any experience. But they’re complex, personal, and fickle things, fundamentally difficult to direct or control. Is happy even the ideal emotion for your customers to feel? How can you trigger certain emotions or...
5 Tips to get other people excited about Customer Experience
Whether you’re a seasoned Customer Experience professional or only just getting started, you’ll probably need some help along the way. Time, resources, specific skills, or knowledge, usually CX projects are not something you can do all by yourself. It can be...
Solutions for 10 common Customer Journey Mapping problems
When an organisation starts visualizing Customer Journeys, or they develop in the field of Customer Journey Mapping, certain obstacles will arise. It's important to identify and solve these issues early, as it will allow you and your organisation to work on improving...
Milkymap launches new platform for enterprises: Milkymap Galaxy
Milkymap Galaxy, our unique enterprise Customer Journey Management platform, is live! Data driven Customer Journey Management with the unique CX Life Cycle Model® and API data-connector in Milkymap Galaxy, the updated Milkymap platform especially for enterprises. As...
Milkymap Gets Investment Boost and Acquires Consultancy Firm
Platform targets data driven Customer Journey Design and brings Service Design, Customer Journey Mapping and Customer Experience Management together. In February 2019, Milkymap entered the market offering worldwide users a tool for Customer Journey Mapping. A...
Customer Journey Mapping in 6 Steps
The Milkymap tool has been based on a Customer Journey Mapping 6 step methodology developed by Danny Peters. Danny has been working in the field of Customer Experience Management for over 20 years and has become one of the most respected Customer Experience specialists in The Netherlands.
Launching our Galaxy 2.0 platform for Enterprises
On April 19th, we launched our new and improved Customer Experience Management platform for enterprises. We’re extremely excited about enabling organisations to visualize, manage, and scale their CX through the updated Galaxy. Benefits of the Galaxy, our Customer...
What is the role of emotions in Customer Experience?
There is no denying emotions are an important part of any experience. But they’re complex, personal, and fickle things, fundamentally difficult to direct or control. Is happy even the ideal emotion for your customers to feel? How can you trigger certain emotions or...
Use Buyer Persona to Support Customer Journey Mapping
Previously, we talked about customer journey mapping and its six simple steps to accurately represent customer journey maps to obtain the desired outcomes. Well, one of the implicit yet imperative aspects of customer journey mapping is a buyer persona. If you are...
Simple 6 Steps Of The Customer Journey Mapping For You
An efficient customer journey map is one that provides a visual overview of how customers interact with your website, products, and business across multiple touchpoints. The process of customer journey mapping can become unclear if the scope is not clearly defined....
What is Customer Journey Mapping & Why is it Important?
The definition of a customer’s journey with a brand, product, or service has evolved significantly over time. The whole concept may seem pretty straightforward and simple in theory, you offer a product or service and the customer buys it. But only upon pondering...
Creating Funnel-wise Customer Journey Maps
Customer journey mapping is known to be widely used as well as an impactful technique that is used to improve the product, marketing, user experience, and merchandising decisions. While there is no rulebook to creating the perfect customer journey maps, there are some...
Solutions for 10 common Customer Journey Mapping problems
When an organisation starts visualizing Customer Journeys, or they develop in the field of Customer Journey Mapping, certain obstacles will arise. It's important to identify and solve these issues early, as it will allow you and your organisation to work on improving...
Mapping Customer Experience at 3 different levels
A strong Customer Experience can provide a lot of added value for your organisation. By including emotions the right way, for example, experiences become more memorable for your customers. Therefore your brand can become more memorable through these experiences as...
4 ways to prioritize Customer Journeys
In an organisation with multiple Customer Journeys, it can be hard for a Customer Experience (CX) professional to pick one to get started with. Optimizing the right journey that has added value for your target group, can be done using the available resources, and fits...
Improving your Customer Journeys through Reverse Thinking
80% of the companies claim to have built their company around the customer. However, only 6% of the customers feels truly heard and seen. It’s time to really focus on our customers.
Influencing customer-centric behaviour using scientific theory
Throughout the years, we’ve assisted multiple organisations in developing their Customer Experience. After finishing a Customer Journey project or introducing the Galaxy platform, questions relating to customer-centric behaviour usually arise. These questions can...
Combining remote and onsite working into hybrid CX
With the world slowly opening back up, we’ll likely be transitioning from a fully or mostly remote way of working to a more hybrid form. Even after being allowed to work on-location full time again, more people will continue working partially or fully remote than...
Ways to get NPS right in your organisation
Net Promoter Score, or NPS, is probably one of the most well known and widely used customer KPIs. Despite its popularity in different types of organisations globally, there are some common pitfalls when it comes to this metric. These issues range from inaccurate...
Launching our Galaxy 2.0 platform for Enterprises
On April 19th, we launched our new and improved Customer Experience Management platform for enterprises. We’re extremely excited about enabling organisations to visualize, manage, and scale their CX through the updated Galaxy. Benefits of the Galaxy, our Customer...
What is the role of emotions in Customer Experience?
There is no denying emotions are an important part of any experience. But they’re complex, personal, and fickle things, fundamentally difficult to direct or control. Is happy even the ideal emotion for your customers to feel? How can you trigger certain emotions or...
5 Tips to get other people excited about Customer Experience
Whether you’re a seasoned Customer Experience professional or only just getting started, you’ll probably need some help along the way. Time, resources, specific skills, or knowledge, usually CX projects are not something you can do all by yourself. It can be...
Milkymap en Koos Service Design join forces for superior Customer Experience
At Milkymap, we believe customers should take center stage in every organization. Beginners or already more advanced, we want to offer everyone the right tools to navigate the world of customer experience. Today we’re announcing a partnership with Koos Service Design,...
The Business Case of Customer Experience Management in just 4 sentences
How can you convince number-focused stakeholders that Customer Experience Management (CXM) is the way to go when you don't have the proof of CXM's returns in your organisation yet? To make it easy, we've summarized the numbers from some prominent research. In just...
Mapping Customer Experience at 3 different levels
A strong Customer Experience can provide a lot of added value for your organisation. By including emotions the right way, for example, experiences become more memorable for your customers. Therefore your brand can become more memorable through these experiences as...
Milkymap and Kirkman Company collaborate to assist customer-centric transformation
An increasing number of organisations is working on developing their Customer Experience. This development brings a number of challenges surrounding subjects like data, culture, structure, methodology and tooling. Starting today, Milkymap and Kirkman Company will...
Launching our Galaxy 2.0 platform for Enterprises
On April 19th, we launched our new and improved Customer Experience Management platform for enterprises. We’re extremely excited about enabling organisations to visualize, manage, and scale their CX through the updated Galaxy. Benefits of the Galaxy, our Customer...
Milkymap en Koos Service Design join forces for superior Customer Experience
At Milkymap, we believe customers should take center stage in every organization. Beginners or already more advanced, we want to offer everyone the right tools to navigate the world of customer experience. Today we’re announcing a partnership with Koos Service Design,...
Milkymap launches new platform for enterprises: Milkymap Galaxy
Milkymap Galaxy, our unique enterprise Customer Journey Management platform, is live! Data driven Customer Journey Management with the unique CX Life Cycle Model® and API data-connector in Milkymap Galaxy, the updated Milkymap platform especially for enterprises. As...
Mapping Customer Experience at 3 different levels
A strong Customer Experience can provide a lot of added value for your organisation. By including emotions the right way, for example, experiences become more memorable for your customers. Therefore your brand can become more memorable through these experiences as...
Milkymap Gets Investment Boost and Acquires Consultancy Firm
Platform targets data driven Customer Journey Design and brings Service Design, Customer Journey Mapping and Customer Experience Management together. In February 2019, Milkymap entered the market offering worldwide users a tool for Customer Journey Mapping. A...
Influencing customer-centric behaviour using scientific theory
Throughout the years, we’ve assisted multiple organisations in developing their Customer Experience. After finishing a Customer Journey project or introducing the Galaxy platform, questions relating to customer-centric behaviour usually arise. These questions can...
Combining remote and onsite working into hybrid CX
With the world slowly opening back up, we’ll likely be transitioning from a fully or mostly remote way of working to a more hybrid form. Even after being allowed to work on-location full time again, more people will continue working partially or fully remote than...
Ways to get NPS right in your organisation
Net Promoter Score, or NPS, is probably one of the most well known and widely used customer KPIs. Despite its popularity in different types of organisations globally, there are some common pitfalls when it comes to this metric. These issues range from inaccurate...
What is the role of emotions in Customer Experience?
There is no denying emotions are an important part of any experience. But they’re complex, personal, and fickle things, fundamentally difficult to direct or control. Is happy even the ideal emotion for your customers to feel? How can you trigger certain emotions or...
5 Tips to get other people excited about Customer Experience
Whether you’re a seasoned Customer Experience professional or only just getting started, you’ll probably need some help along the way. Time, resources, specific skills, or knowledge, usually CX projects are not something you can do all by yourself. It can be...
Solutions for 10 common Customer Journey Mapping problems
When an organisation starts visualizing Customer Journeys, or they develop in the field of Customer Journey Mapping, certain obstacles will arise. It's important to identify and solve these issues early, as it will allow you and your organisation to work on improving...
The Business Case of Customer Experience Management in just 4 sentences
How can you convince number-focused stakeholders that Customer Experience Management (CXM) is the way to go when you don't have the proof of CXM's returns in your organisation yet? To make it easy, we've summarized the numbers from some prominent research. In just...
Mapping Customer Experience at 3 different levels
A strong Customer Experience can provide a lot of added value for your organisation. By including emotions the right way, for example, experiences become more memorable for your customers. Therefore your brand can become more memorable through these experiences as...
4 ways to prioritize Customer Journeys
In an organisation with multiple Customer Journeys, it can be hard for a Customer Experience (CX) professional to pick one to get started with. Optimizing the right journey that has added value for your target group, can be done using the available resources, and fits...
From Lifecycle to Micro-Moments
Each touchpoint gives you the opportunity to turn your costumer journey into a remarkable one. Here is how you clearly define the touchpoints of your journey.
Customer Journey Mapping in 6 Steps
The Milkymap tool has been based on a Customer Journey Mapping 6 step methodology developed by Danny Peters. Danny has been working in the field of Customer Experience Management for over 20 years and has become one of the most respected Customer Experience specialists in The Netherlands.
News
Milkymap en Koos Service Design join forces for superior Customer Experience
At Milkymap, we believe customers should take center stage in every organization. Beginners or already more advanced, we want to offer everyone the right tools to navigate the world of customer experience. Today we’re announcing a partnership with Koos Service Design,...
Milkymap launches new platform for enterprises: Milkymap Galaxy
Milkymap Galaxy, our unique enterprise Customer Journey Management platform, is live! Data driven Customer Journey Management with the unique CX Life Cycle Model® and API data-connector in Milkymap Galaxy, the updated Milkymap platform especially for enterprises. As...
Tips & Tricks
Ways to get NPS right in your organisation
Net Promoter Score, or NPS, is probably one of the most well known and widely used customer KPIs. Despite its popularity in different types of organisations globally, there are some common pitfalls when it comes to this metric. These issues range from inaccurate...
What is the role of emotions in Customer Experience?
There is no denying emotions are an important part of any experience. But they’re complex, personal, and fickle things, fundamentally difficult to direct or control. Is happy even the ideal emotion for your customers to feel? How can you trigger certain emotions or...