by Magali Bil | Mar 18, 2021 | All, Customer Experience, Customer Journey Mapping, Tips & Tricks, Top Article
There is no denying emotions are an important part of any experience. But they’re complex, personal, and fickle things, fundamentally difficult to direct or control. Is happy even the ideal emotion for your customers to feel? How can you trigger certain emotions or...
by Raj Nikant | Jan 19, 2021 | All, Customer Journey Mapping
Previously, we talked about customer journey mapping and its six simple steps to accurately represent customer journey maps to obtain the desired outcomes. Well, one of the implicit yet imperative aspects of customer journey mapping is a buyer persona. If you are...
by Raj Nikant | Jan 5, 2021 | All, Customer Journey Mapping
An efficient customer journey map is one that provides a visual overview of how customers interact with your website, products, and business across multiple touchpoints. The process of customer journey mapping can become unclear if the scope is not clearly defined....
by Raj Nikant | Dec 19, 2020 | All, Customer Journey Mapping
The definition of a customer’s journey with a brand, product, or service has evolved significantly over time. The whole concept may seem pretty straightforward and simple in theory, you offer a product or service and the customer buys it. But only upon pondering...
by Raj Nikant | Nov 19, 2020 | All, Customer Journey Mapping
Customer journey mapping is known to be widely used as well as an impactful technique that is used to improve the product, marketing, user experience, and merchandising decisions. While there is no rulebook to creating the perfect customer journey maps, there are some...
by Danny Peters | Oct 25, 2020 | All, Customer Journey Mapping, Tips & Tricks, Top Article
When an organisation starts visualizing Customer Journeys, or they develop in the field of Customer Journey Mapping, certain obstacles will arise. It’s important to identify and solve these issues early, as it will allow you and your organisation to work on...
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