by Danny Peters | Jul 16, 2020 | All, Customer Experience, Tips & Tricks
How can you convince number-focused stakeholders that Customer Experience Management (CXM) is the way to go when you don’t have the proof of CXM’s returns in your organisation yet? To make it easy, we’ve summarized the numbers from some prominent...
by Danny Peters | Jun 7, 2020 | All, Customer Experience, Customer Journey Mapping, Milkymap News, Tips & Tricks
A strong Customer Experience can provide a lot of added value for your organisation. By including emotions the right way, for example, experiences become more memorable for your customers. Therefore your brand can become more memorable through these experiences as...
by Danny Peters | Jun 7, 2020 | All, Customer Journey Mapping, Planet Customer, Tips & Tricks
In an organisation with multiple Customer Journeys, it can be hard for a Customer Experience (CX) professional to pick one to get started with. Optimizing the right journey that has added value for your target group, can be done using the available resources, and fits...
by Danny Peters | Mar 8, 2020 | All, Tips & Tricks
With the current growing interest in visualizing the customer experience and customer journey, the usage of terms and methodologies is wide-ranging. But what is customer experience if it is not marketing and sales? In fact, it is a combination of all of the above; a...
by Danny Peters | Apr 16, 2019 | All, Tips & Tricks, Top Article
The Milkymap tool has been based on a Customer Journey Mapping 6 step methodology developed by Danny Peters. Danny has been working in the field of Customer Experience Management for over 20 years and has become one of the most respected Customer Experience...
Recent Comments