by Danny Peters | Nov 19, 2020 | All, Customer Journey Mapping
Customer journey mapping is known to be widely used as well as an impactful technique that is used to improve the product, marketing, user experience, and merchandising decisions. While there is no rulebook to creating the perfect customer journey maps, there are some...
by Danny Peters | Oct 25, 2020 | All, Customer Journey Mapping, Tips & Tricks, Top Article
When an organisation starts visualizing Customer Journeys, or they develop in the field of Customer Journey Mapping, certain obstacles will arise. It’s important to identify and solve these issues early, as it will allow you and your organisation to work on...
by Danny Peters | Oct 3, 2020 | All, Milkymap News, Top Article
Milkymap Galaxy, our unique enterprise Customer Journey Management platform, is live! Data driven Customer Journey Management with the unique CX Life Cycle Model® and API data-connector in Milkymap Galaxy, the updated Milkymap platform especially for enterprises. As...
by Danny Peters | Jul 16, 2020 | All, Customer Experience, Tips & Tricks
How can you convince number-focused stakeholders that Customer Experience Management (CXM) is the way to go when you don’t have the proof of CXM’s returns in your organisation yet? To make it easy, we’ve summarized the numbers from some prominent...
by Danny Peters | Jun 7, 2020 | All, Customer Experience, Customer Journey Mapping, Milkymap News, Tips & Tricks
A strong Customer Experience can provide a lot of added value for your organisation. By including emotions the right way, for example, experiences become more memorable for your customers. Therefore your brand can become more memorable through these experiences as...
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